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Case Study: Kroma Makeup Heats Up the Runways with RightSignature

By: Daryl Bernstein / Thursday, September 15, 2011



Kroma Makeup is a favorite product for celebrity makeup artists, was recently featured on ABC’s Extreme Makeover Home Edition, and was seen on the runways at Fashion Week Miami Beach and Nolcha New York Fashion Week.

Apart from its renowned line of all-natural, botanical makeup products, what truly separates Kroma from other cosmetic companies is its commitment to customer engagement. The company was featured in BusinessWeek for its creative use of web meeting software to interact with sales prospects, including apothecaries, dermatologists, and plastic surgeons. Kroma recreates discontinued shades and customizes individual formulas to suit unique skin tones. Customers can even virtually apply makeup products to uploaded photo portraits to see what fits best.

With this refined, technology-driven business model, it is not surprising that Kroma uses RightSignature to streamline document operations. CEO Chris Tillet explains:
Contracts, proposals, and other types of signed correspondence are all part of the work we have to do to grow our brand. RightSignature removes the chore of downloading, printing, signing, faxing, blah blah blah. We just upload, and RightSignature does all the legwork. It's like a digital legal assistant! Even attorneys have said that they think it's pretty cool. This e-signature software has become part of our business workflow, and we couldn’t be happier about the service!

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