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The Right Way: Adform Powers Advertising across Europe Using RightSignature

By: Steve Stormoen / Tuesday, July 2, 2013

Our series “The Right Way” profiles RightSignature power users, revealing their success secrets and the technology tools they use every day.

Adform is disrupting internet advertising and reshaping it into something new. Adform combines ad planning, buying, optimization, and reporting into a single service, so you can simply and easily craft the best ads for your highest-value markets and get instant feedback on what works and what doesn’t.

The results have been astonishing. In just over 10 years, Adform has grown from a single office in Copenhagen, Denmark, to become the largest company of their kind in Europe. Today, they are a powerhouse, with over 200 employees in 12 countries, and still growing.

To support this growth, Adform trusts the best technology tools to streamline and optimize operations. To standardize client services across an entire continent, Adform uses RightSignature digital signature software to collect legally binding e-signatures and seal the deal on sales contracts. In fact, RightSignature has proven so popular within Adform that their HR department uses it for employee onboarding paperwork as well.

Vilias Fokas, Finance Controller of Adform, explains how RightSignature saves time and money, every day:
To manage our offices in 12 different countries, we use a single, centralized financial support system which prepares all of our contracts from a unified template. RightSignature is a daily necessity for getting these contracts prepared and signed.

When we’re ready to seal an agreement, RightSignature allows us to seamlessly send a contract for signing. When we log in to RightSignature, all we have to do is select our files and users from other SaaS integrations—no need to manually upload files or enter the name and email of the signer. Once the files are signed, they automatically appear in our cloud services signed and ready to archive.

Before RightSignature, we used to use post/courier services, which are expensive, or even worse—we would even have our employees travel to the client to collect the signature. Now RightSignature is used in the majority of the cases, and we are happy with the quick turnaround time.

We use RightSignature on a daily basis to reduce our administration work and turnaround of contract signing. I can’t envision our daily activities without them.

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