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The Habit Burger Fires Up Rapid Expansion, Fueled by RightSignature

By: Steve Stormoen / Friday, October 25, 2013

Our series “The Right Way” profiles RightSignature power users, revealing their success secrets and the technology tools they use every day.



Fast-growing hamburger chain The Habit Burger Grill is anything but fast food. Founded in the early 1970’s by brothers Brent and Bruce Reichard, The Habit makes high-quality burgers with attention to detail, as well as beach-inspired options like grilled albacore sandwiches and sweet potato fries. Now the inimitable scent and flavor of their signature charbroiled burgers could be coming to your town—The Habit is quickly expanding into new markets, and is using RightSignature to power the hiring push. RightSignature's Steve Stormoen sat down with Tanya Corners, Vice President of Human Resources at The Habit, to learn about the past, present, and future this impressive company.

First of all, can you tell me the story behind The Habit Burger?

Well, we’re a local favorite who’s gone and found success all across the Southwest. I've been with The Habit about a year and a half, and prior to me there wasn't a designated HR department— HR duties were spread across a number of other departments instead. Since I got here, we've been putting an HRIS system in, created an employee handbook, and started introducing different processes to make it easier to grow the company.

We added 16 stores the first year I've been with The Habit, and we’re going to open another 21 or 22 this year. This may seem like a lot considering where we were before, but with the processes we've been adding since then, including RightSignature, it makes it all possible. We’re a growing company, we’re bringing on new people, and expanding really quickly. It’s an exciting time to be with The Habit.

What has been the biggest challenge The Habit has faced?

Our challenge, and our goal, has been to transform ourselves from small company to a bigger company without having to add more infrastructure. That means a lot more than just the number of stores or the number of employees, but also the size and scope of our processes. So, for example, we were able to go completely paperless with our HRIS systems, and that’s been a huge help. RightSignature has also been part of our paperless efforts for rolling things out to our employees. So while this has been our biggest challenge, it’s a challenge we've easily been able to meet.

Could you tell us how you use RightSignature?

When I joined The Habit, I was tasked with rewriting the team member handbook. In order to roll it out to everyone, to make sure everyone had it, I put an electronic copy in our HRIS system. This was just an easier way to make sure everyone had access—instead of printing out 2000 handbooks, everyone had access electronically. We sent links out to our store managers, then the managers sat down with employees and got the employees to review and sign their employee handbooks acknowledgement form using RightSignature Online Forms.

The mixture of online and in-person has been the perfect solution—our managers can sit down and explain RightSignature so easily, and then everyone understands that they have this electronic access. Then RightSignature makes it easy to track who has signed and completed their handbook sign-off and who still needs to do so.

RightSignature really make the whole thing go. It’s easy both for our employees and from my end—the Online Forms feature lets us send one form with one link that multiple people could access, instead of having it assigned to each employee individually. The price point was great for us, too—it makes the entire process extremely cost-efficient.

You mentioned your HRIS system before. What other other tech tools do you use besides RightSignature?

We use UltiPro for our HRIS system and Ctuit for business intelligence and reporting. Right now, we’re also implementing SharePoint for our collaboration software. Obviously we needed RightSignature to supplement our UltiPro experience—we needed people to have access to UltiPro but they couldn’t sign off that they've seen something. UltiPro has been fantastic, though—it’s a great HR portal to let our employees log in, see their paycheck stubs, enroll in benefits, and put in vacation requests. We hire through UltiPro as well.

With The Habit growing so fast, where do you see the the company 5 years from now?

I think we’ll have a couple hundred stores. Along the way, though, we’ll continue to expand our efficiencies and processes, and take care of our people. We always hire people with a smiling face and a love for customer service. We've found a process to be able to hire the right people in every new location without some of the hassles of old systems. If the last year and a half is any indicator, I know we’re going to keep getting bigger and keep getting better at the same time.

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